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Profile
The Department of Public Relations is the nodal agency of the
Chandigarh Administration to disseminate information to the
print and electronic media on administration policies, programme
initiatives and achievements. Functioning as an interface
between the Government and the public through media, the
Department also provides feedback to the Administration as
reflected in the media. Press Conferences, Workshops and
Seminars of Administration are also arranged and covered by this
Department. The Department also covers all the visits of
National and International dignitaries. COMMUNICATION
Public Relations basically means persuasive communication to
develop goodwill, understanding and cooperation and feed back,
therefore it is a two way communication. Feed back is critical
so as to structure further communication and enlighten the
masses. The day to day functioning of the Department includes
the coverage of the main functions of the Administration, issue
of press notes, features, articles and messages for the
newspapers and electronic media. Press Clippings are sent to the
Administrator, Adviser to the Administrator, Home Secretary,
Finance Secretary, Deputy Commissioner and other concerned
officers of the Administration. The Department also accredits
the Correspondents, Photographers and veteran Journalists.
PRESS NOTES The release of Press note containing various
plans and policies of Administration, is an important task of
Public Relations Department for dissemination of information to
all concerned. The Department basically deals with the print and
electronic media. The primary function of the Department is to
issue press notes, arrange press conferences, conduct press
parties to important functions of VIP’s and maintain liaison
with newsmen accredited with Chandigarh Administration and also
with the desk. ADVERTISEMENTS The purpose of
advertisements is to inform, guide, advise and educate the
people. Thorough media planning is needed before releasing the
advertisement, so that it reaches the targeted group. To achieve
this object the Department is guided by the circulation figures
and DAVP rates. It also ensures that the advertisement appears
at appropriate point of time. NEWS CLIPPING It is
very important to keep a close watch on the news that appears in
the Press as that has a direct or indirect bearing on the
interest of Administration. A senior officer of the department,
has been assigned the task of keeping a close watch on news
items appearing in newspapers on day to day basis. It also act
as feedback mechanism for the Administration. PHOTO SECTION
The Department believes "One photograph is worth 1000 words.
They have no language barriers". The Photo section aims to
create goodwill and understanding and projects the right image
of the Administration. Its main assignment is to provide
photographic coverage of functions, to preserve negatives of the
films and provide photographs to various publications as and
when desired by them. TECHNICAL ASSISTANCE Public
Address System and audio and visual equipments are important
tools of Public Relations and their proper maintenance and
development coupled with good workers add efficiency to its
working. The Department provides Public Address System at
various functions of the Administration. Some special shows are
organized on special occasions. |